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Is FLASH Appropriate in a Business Web Site?

Business Web Site

The brief reply is perhaps. The lengthy reply is that the query is perhaps higher requested, “Is a 100% FLASH web page applicable in enterprise?.” The reply to this query, in my humble opinion is, completely not. In truth, now we have had a number of shoppers come to us this yr who’ve 100% Flash websites which might be going to fully remake their websites as a result of they merely don’t work for them. They’re having points with engines like google and with shoppers who can’t see their websites.

In fact, they do work when it comes to visuals. In case you go to a Flash web page you will notice it. Simply because a customer can see the web page doesn’t robotically imply that the web page is working for your small business.

What’s Flash?

Flash is expertise developed by Macromedia, a frontrunner in net improvement instruments. Flash motion pictures are a compilation of many photos, components and textual content that’s then compiled into a pleasant, tight little digital file that then will get put on the web. Some designers construct complete websites utilizing this expertise. Graphic designers fairly just like the expertise as a result of it provides them an amazing alternative to point out how proficient they’re by growing interactive, transferring, and fairly actually some very entertaining websites. Bear in mind although that the aim for your small business web page is to speak together with your current and potential shoppers, to not present everybody what a proficient designer you employed.

What’s Flash Good For?

Flash is nice as an add-on factor for some graphic parts of an enterprise web page. Not too long ago the flexibility for net masters to compile digital audio and video into flash motion pictures has been simplified and utilizing a flash to stream a video is a good instance of an ideal use for Flash in an enterprise web page.

One other instance of the place Flash is effectively used and effectively obtained is on websites which might be about presentation and never info. For instance a rock band, youngsters websites with little video games, a photograph gallery, a film clip are all locations the place Flash is especially effectively suited.

Does Flash have a spot on the web? Completely it does, however as a web page purchaser although, it’s a must to ask your self the query, “does Flash have a spot on my enterprise web page?”

Can Everybody See Flash

The brief reply isn’t any. Though extensively out there and an element of most net browsers when they’re put in, not everybody has flash put in with their net browser. If a customer who doesn’t have a flash plug-in on their PC visits a web site that requires the Flash plug-in, their net browser will immediate them to put in it. PC and net-savvy guests will possibly go forward and do it, however some customers (like my mom) panic if a pop-up window asks a query they usually stroll away, or surf away, considering they only contaminated their PC with the newest doomsday virus. All of that stated, a big share of individuals can see Flash without an excessive amount of nervousness.

Issues to Contemplate

The Intro Flash Splash

Flash is usually used for “splash” pages or “entry pages” into websites. Now we have all seen them, the animated film or industrial that leads us right into an extra conventional advertising web page. Have you ever ever questioned why the Flash designer nearly all the time locations a “skip intro” hyperlink on this web page? I imagine it’s as a result of they know that in the event that they don’t permit folks to skip the Flash splash display screen that they will lose the customer. Keep in mind that most web surfers are impatient and they’re often on the lookout for info, not one other industrial. Get folks to your predominant net web page and do it quickly.

The pattern of utilizing ‘splash’ pages has declined up to now a couple of years because the web has matured. It’s my perception, and extensively shared, that in case your web page is about good info, then an entry display screen is only a street block to your guests.

The Search Engine

Engines like google ship out automated robots referred to as “spiders” that crawl by the web and create large databases of net pages. Folks then seek for net pages based mostly on key phrases which might be embedded in to the online web page in hidden tags in addition to within the textual content that is on the internet web page itself. If you will need to you that folks discover your web page then you will need to you to create effectively written textual content and hyperlinks in your net pages that the various search engines can discover, learn and observe. Engines like google can’t see the textual content in a Flash web page. Engines like google can’t see hyper-links on flash pages and due to this fact can’t observe the hyperlinks. Your net web page is not going to appear essential to most engines like google as a result of a search engine your web page will consist of 1 web page and the one related info that the search engine will see is your meta-tags in the event that they exist.

Having stated all of that, there are arguably methods to get a Flash web site listed and catalogued by a search engine. It merely is just not the simplest factor to do and you’ll possibly require a Search Engine Optimization specialist to help you.

Reciprocal Linking

In case you are type sufficient to place hyperlinks in your web page for different websites then you might be offering them with a “vote of confidence” when it comes to search engine rankings. The extra websites that hyperlink to a web page, within the eyes of the search engine, makes the linked web page extra essential. Taking step additional, the extra essential the web page that hyperlinks to you the upper the potential rating your web site will get. Likewise websites that offer you a reciprocal hyperlink are in impact supplying you with their “vote of confidence” and in flip making your web page extra essential.

Bear in mind what I stated earlier? Engines like google can’t see hyper-links when they’re embedded into flash. So though the hyperlinks are appreciated they won’t contribute to the various search engines notion of how beneficial your web page could also be to the world and because of this all these “votes of confidence” are going to waste.

Make it possible for individuals who offer you a hyperlink from their web page to your is just not embedded right into a flash web page. Hyperlinks ought to be in pure HTML or Hyper-Textual content Markup Language. In case you present hyperlinks to different websites in your web site, the identical applies to you, use HTML.

Don’t Break my Again Button

Internet-browsers all have a again button. As software program customers, and extra particularly as net surfers, we use the again button as a matter in fact. It’s a good apply as an internet developer to not ‘break the again button’. Sadly due to the character of Flash, the again button doesn’t work for backward navigation within the flash web page.

Create a Bookmark if You Can

Folks wish to bookmark pages on the web in order that they will shortly return to them in a while. Internet surfers don’t all the time bookmark the index web page, or the principle web page, of a web page. For instance when your web site has a nifty foreign money converter or an amazing mortgage calculator on it, folks might merely need to bookmark simply that web page. You can’t bookmark an inner web page inside a Flash web site. You may solely bookmark the principle web page. Strive it. Go to a 100% Flash web page, surf around a bit, then attempt to bookmark the web page you’re looking at. It doesn’t work, since you actually haven’t modified pages from while you first arrived on the web site, you have got merely “performed the animation” which made it seem as if you went to completely different pages.


The price to develop a standard advertising web page utilizing customary design graphic, HTML and textual content is usually cheaper than utilizing Flash. In case you designer proposes to make use of Flash, ask the query, “how a lot wouldn’t it value to do the identical factor without flash?”.

Making Revisions and Updates

When you’ve got your web page constructed 100% in Flash, you have got subscribed to a sure skill-set in your designer. If you wish to make revisions you’ll all the time want to make use of somebody who can work inside Flash. The identical idea applies in case your web page is photos, HTML and textual content. The distinct distinction is that there are many more net masters that work with the later than in Flash. It additionally usually will take longer to make revisions to Flash websites and because of this your value of upkeep could be fairly steep.

The Supply Recordsdata

Flash supply information is the guts of a flash film, factor or web page. The file shall be names one thing like mywebsite.FLA. That is the native un-compiled supply file for a Flash file. As soon as the designer is able to deploy the Flash to the online server the file is compiled into a unique format. The compiled file in our instance could be referred to as mywebsite.SWF.

So to make clear, the unique artwork and design are labored on within the .FLA format and the ultimate file that goes on the net server is .SWF.

I see it time and time once more the place the designer doesn’t present the consumer with the supply file for his or her flash components or web page. They shield the .FLA information, and guess what, it’s a must to go to them for updates and revisions. It doesn’t matter how proficient your new net grasp or designer is, when you do not need the supply file with the .FLA extension in your Flash web site you won’t be able to replace it. You must ask your designer to offer you this supply file when you resolve to make use of Flash components on your web page.

A Remaining Word On Flash

Please don’t interpret my remarks right here as me being “anti-flash” the actual fact is, it actually is a good media expertise. When you’ve got the price range and need to develop your web page utilizing 100% pure flash, there are some issues you are able to do to mitigate a number of the pitfalls that I’ve described right here.

Use a javascript to detect the browser capabilities of the customer and be certain that they’ve Flash plug-in to assist the Flash in your web site. If the results of this straightforward check is ‘no they don’t assist Flash’ then the appropriate factor to do is direct them to an alternate HTML based mostly web page together with your content material. So, though you possibly can overcome the lacking Flash plug-in it’s a must to have two websites designed (the Flash one and the HTML one).

In Abstract

Flash is a good design instrument so as to add components to your web site to ‘spice it up’.

Flash is nice for delivering wealthy media like audio and video.

Use the speculation, add flash to your net web page, don’t add your net web page to flash and you’ll ship an amazing expertise to your guests.

In case your web page is about delivering info, make the knowledge first and the design second. Websites that present nice content material don’t must wiggle, giggle, blink, click on and buzz.

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